Tail Spin
Packaging · Brand Identity
Beverage · Energy Drink · Packaging Design
An energy drink brand built to own the shelf and the scroll.
Research
Tailspin needed to feel like it came from internet culture, not a boardroom. Young people know when a brand is performing for them rather than speaking to them. The brief was clear. Build something they'd actually want to be seen holding, not just drinking.
Direction
I've learned that character-led brands either commit fully or fall flat. With Tailspin we committed. High energy color, a bold custom wordmark, and a cat character that owns every surface it sits on. Each flavor has its own color story. On shelf they work individually. Together they make you stop, smile, and pick one up.
Scope
Deliverables
Packaging · Brand Identity
Industry
Beverage · Energy Drink
